Branding a product is almost an art form. It's a subtle balance of form function and profit. Easy to balance 2 of the 3. All 3 is hard so we follow rules. I find the solution to my big problems is the balance of these simple elements. Branding is the way products stand out from the crowd. Making it and selling it are two very different problems. Not to say that these are not just good common since solutions to grand problems.
- Simple is best(think Nike swoosh)
- Up front sales pitch(Ease of use, amazons one click shopping)
- Brand Uniformity(same colors, logos, etc)
Check out my website for a simple example of a Branded site.
www.IanMott.com